Leveraging a mammoth brand name to help launch your new emerging brand is a no brainer! The key is how do you do it well!
Exhibiting at a trade show is like bringing your retail storefront. It is the first glimpse of your product or service.
Support your investment by determining the best launch sites, your target audiences per launch site, your pre-show notices to potential targets, your follow-through and your budget adherence. At the end of the day, you’ll be able to compare the success by allocating dollars per qualified lead.
